Simona Lombardi

Questioner
DISC Type : c

Sales Director - Europe at PDC BRANDS

Greater London, England, United Kingdom

Overview

Simona Lombardi is a Sales Director for Europe at PDC BRANDS, with over 15 years of experience in the FMCG beauty sector. She has a proven record of driving 350% revenue growth and expanding portfolios across international markets. She holds degrees from Università di Napoli LOrientale and Gakushuin University.

Colleagues describe Simona as highly motivated, enthusiastic, friendly, and energetic. She excels at building successful relationships with diverse client groups and cultures, leveraging her professional and savvy approach to sales. People often call her professional, motivated, enthusiastic, and a great salesperson.

She is fluent in six languages and holds advanced certifications in both Japanese and French.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

European Market Growth
As Sales Director for Europe, she has a track record of driving transformative growth and securing multimillion-pound contracts with top retailers across the continent.
Beauty Category Strategy
Her core expertise lies in the beauty and personal care FMCG sector, where she has consistently delivered significant portfolio and revenue growth.
Building Multicultural Teams
She has a reputation for building and leading high-performing multicultural teams that exceed ambitious sales targets in diverse international markets.

Media Appearances

Simona has no verified media appearances

Work History

4-2020
Sales Director - Europe at PDC BRANDS
2-2019 - 4-2020
Head of Sales - Europe at PDC BRANDS
2-2016 - 2-2019
Sales Manager - Europe at PDC BRANDS
4-2015 - 2-2016
International Sales Manager at Mustard Gifts
5-2014 - 4-2015
International Sales Manager at Wellicious

Education

1999 - 2004
Bachelor Degree in Comparative Studies First Class Honors from Università di Napoli L'Orientale
2004 - 2005
Post Graduate Degree from Gakushuin University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater London, England, United Kingdom Job Level : N/A Designation : Sales Director - Europe at PDC BRANDS
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Insights For Selling To Simona

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simona is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Simona

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Simona move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Simona take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Simona

Personality Compatibility


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