Simran Maurya, CDMP, PCM

Commander
DISC Type : D

Strategic Marketing & Member Engagement Specialist at Capital Association Management (CAM)

Washington, District of Columbia, United States

Overview

Simran is a Strategic Marketing & Member Engagement Specialist at Capital Association Management, where she develops marketing strategies and digital campaigns to foster member connections. She holds BBA, MBA, and MSc degrees and is described as diligent, proactive, and a passionate team player dedicated to helping clients thrive through impactful marketing.

Outside of work, Simran is an avid explorer who enjoys planning road trips, discovering cozy coffee shops, and enthusiastically trying to master authentic recipes. She describes herself as having the energy of a "caffeinated octopus, " blending a love for creativity with a passion for meeting new people daily.

Unique fact: She has co-authored research on the effect of influencer marketing on Gen Z consumers in the F&B industry.

Personality Overview

Impact-Driven

Very Quick

Risk-Taker

More than the product, they care about the effectiveness of the product.  They are not focused on building rapport and relationships. They are very proud of what they do.

Topics They Care About

AI Marketing Ethics
Authored an article, "Don’t Feed the Creep: A Guide to Smart AI Marketing Practices, " exploring how to use AI securely and ethically without compromising user trust.
Association Growth
Her role and publications focus on marketing for associations, emphasizing member engagement, brand development, and creating value to ensure organizations thrive.
Member Engagement
A core part of her professional title and focus, she writes about personalizing communication to build trust, foster connections, and improve member retention rates.

Media Appearances

Simran has no verified media appearances

Work History

1-2024
Strategic Marketing & Member Engagement Specialist at Capital Association Management (CAM)
10-2022 - 2-2024
Digital Marketing Specialist at Capital Association Management (CAM)
1-2022 - 9-2022
Digital Marketing and Webinar Coordinator at Capital Association Management (CAM)
10-2020 - 12-2020
Marketing Intern at DDB Mudra Group
5-2020 - 6-2020
Digital Marketing Intern at Rangjogi

Education

1-2023 - 7-2023
Certified Digital Marketing Professional from American Marketing Association Ohio University
1-2023 - 7-2023
Professional Certified Marketer in Digital Marketing from Digital Marketing Institute

More Information

Social Presence :

Prographics :

Exp : 4 Location : Washington, District of Columbia, United States Job Level : Junior Designation : Strategic Marketing & Member Engagement Specialist at Capital Association Management (CAM)
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Insights For Selling To Simran

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simran is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Simran

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Simran move?

  • They can take decisions very fast if you manage to convince them.
  • Can Simran take some risk or not?

  • The risks don’t matter much to them.

You And Simran

Personality Compatibility


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