Smriti Srivastava in

Smriti Srivastava

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Director of Product Management at Nykaa
📍 Bengaluru, Karnataka, India

Smriti is a dynamic and results-driven product leader with over a decade of experience building tech products and teams. As a Director at Nykaa, she leads the Fashion vertical, AI initiatives, and platform products. A graduate of the Indian School of Business, she was instrumental in Nykaa Fashions 0-to-1 journey as a founding team member.

Outside of her professional role, Smriti shows a humorous and relatable side, joking that her shopping is a form of "user testing. " She also has a sentimental streak, sharing a touching story about her father carefully preserving her school report cards for over 30 years.

Unique Fact: Smriti was one of the five founding team members who built and launched the Nykaa Fashion platform.

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Experience
12 Years
Current Role
Director of Product Management
Job Level
Mid-senior
Location
Bengaluru, Karnataka, India
Personality Overview

How Smriti shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Smriti cares about

Building B2C Products
Has over 10 years of hands-on experience building and scaling large-scale B2C products at companies like Nykaa and Purplle. com.
User Experience
She obsesses over user experiences, as mentioned in her hiring posts, and even jokes about her personal shopping being a form of "user testing. "
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Career

Work history

4-2024
Director of Product Management
Nykaa
4-2022 - 4-2024
Group Product Manager
Nykaa
5-2018 - 3-2022
Senior Product Manager
Nykaa
8-2016 - 4-2017
Product Manager
Purplle.com
12-2014 - 2-2016
Business Development & Strategy
RiseMetric
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2017 - 2018
PGP in Management
Indian School of Business
2007 - 2011
B.Tech
Dr. A.P.J. Abdul Kalam Technical University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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