Smriti Srivastava

Critic
DISC Type : C

Director of Product Management at Nykaa

Bengaluru, Karnataka, India

Overview

Smriti is a dynamic and results-driven product leader with over a decade of experience building tech products and teams. As a Director at Nykaa, she leads the Fashion vertical, AI initiatives, and platform products. A graduate of the Indian School of Business, she was instrumental in Nykaa Fashions 0-to-1 journey as a founding team member.

Outside of her professional role, Smriti shows a humorous and relatable side, joking that her shopping is a form of "user testing. " She also has a sentimental streak, sharing a touching story about her father carefully preserving her school report cards for over 30 years.

Unique Fact: Smriti was one of the five founding team members who built and launched the Nykaa Fashion platform.

Personality Overview

Information Seeker

ROI Driven

Negotiator

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Building B2C Products
Has over 10 years of hands-on experience building and scaling large-scale B2C products at companies like Nykaa and Purplle. com.
User Experience
She obsesses over user experiences, as mentioned in her hiring posts, and even jokes about her personal shopping being a form of "user testing. "
AI in Fashion
Her current role as Director of Product explicitly includes leading AI initiatives for Nykaa's Fashion vertical, indicating a key strategic focus.

Media Appearances

Smriti has no verified media appearances

Work History

4-2024
Director of Product Management at Nykaa
4-2022 - 4-2024
Group Product Manager at Nykaa
5-2018 - 3-2022
Senior Product Manager at Nykaa
8-2016 - 4-2017
Product Manager at Purplle.com
12-2014 - 2-2016
Business Development & Strategy at RiseMetric

Education

2017 - 2018
PGP in Management from Indian School of Business
2007 - 2011
B.Tech from Dr. A.P.J. Abdul Kalam Technical University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Director of Product Management at Nykaa
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Insights For Selling To Smriti

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Smriti is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Smriti

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Smriti move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Smriti take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Smriti

Personality Compatibility


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