Snigdha Jain

Evaluator
DISC Type : CDS

Innovation and Marketing Strategist at Tata Consultancy Services

Amsterdam Area, Netherlands

Overview

Snigdha is a marketing and innovation strategist at Tata Consultancy Services with 10 years of experience driving digital innovation for CPG companies. She specializes in go-to-market strategies and delivering actionable insights using PowerBI. Snigdha is a management graduate from the Great Lakes Institute of Management.

Passionate about fostering new ideas, Snigdha recently served as an evaluation panelist for the Smart India Hackathon, mentoring young innovators. She actively analyzes cultural and market shifts impacting the CPG industry and is a strong advocate for human-centric customer support.

She once earned a "Star of the Month" award for successfully creating and delivering a CXO-level presentation on sustainability with only one weeks preparation.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

CPG Digital Strategy
Focuses on crafting digital strategies for purpose-led transformation in CPG organizations across the entire value chain.
Go-To-Market Execution
Specializes in streamlining go-to-market strategies for emerging technologies within the Fast-Moving Consumer Goods (FMCG) sector.
Fostering Innovation
Passionate about new ideas, as shown by her participation as a judge in the Smart India Hackathon to evaluate solutions from young minds.

Media Appearances

Snigdha has no verified media appearances

Work History

7-2019
Innovation and Marketing Strategist at Tata Consultancy Services
6-2015 - 4-2018
Dynamics CRM Consultant at Infosys

Education

2018 - 2019
PGPM / MBA from Great Lakes Institute of Management
2011 - 2015
Bachelor of Engineering (BE) from Madhav Institute of Technology and Science, Gwalior

More Information

Social Presence :

Prographics :

Exp : 9 Location : Amsterdam Area, Netherlands Job Level : Junior Designation : Innovation and Marketing Strategist at Tata Consultancy Services
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Insights For Selling To Snigdha

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Snigdha is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Snigdha

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Snigdha move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Snigdha take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Snigdha

Personality Compatibility


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