Socorro Araiza

Questioner
DISC Type : c

Directora de marketing at Caja Popular Mexicana

Mexico

Overview

Socorro has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Socorro has no verified topics they care about

Media Appearances

Socorro has no verified media appearances

Work History

12-2005
Directora de marketing at Caja Popular Mexicana

Education

1999 - 2003
Licenciada en ciencias de la comunicación from Universidad La Salle Bajío
2010 - 2012
Maestría en administración from UNIVERSIDAD UEPCA

More Information

Social Presence :

Prographics :

Exp : 19 Location : Mexico Job Level : N/A Designation : Directora de marketing at Caja Popular Mexicana
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Insights For Selling To Socorro

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Socorro is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Socorro

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Socorro move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Socorro take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Socorro

Personality Compatibility


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