Sofia Chapa

Evaluator
DISC Type : dcs

Global Ecommerce Coordinator (Trading & Operations) at Charlotte Tilbury Beauty

London, England, United Kingdom

Overview

Sofia is a data-driven Global Ecommerce Coordinator at Charlotte Tilbury, specializing in trading and operations. With a background at Michael Kors and MATCHES, she excels in using SFCC and analytics to optimize digital performance. She holds a specialized LVMH Diploma in the luxury market.

Sofia demonstrates a strong academic interest in the intersection of social media and consumer behavior. Her university dissertation analyzed the profound impact of platforms like Instagram and TikTok on modern fashion consumption, showcasing her passion for understanding digital trends shaping the industry.

She was awarded a First Class with Honours for her dissertation on social medias impact on fashion.

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

eCommerce Optimization
Uses A/B testing, SFCC, and Dynamic Yield to enhance site merchandising, conversion, and customer engagement for global beauty and fashion brands.
Luxury Brand Strategy
Holds an LVMH Diploma focused on the luxury market and has direct experience contributing to the digital commerce journeys of brands like Charlotte Tilbury and Michael Kors.
Social Media's Influence
Authored her First Class Honours dissertation on how platforms like Instagram and TikTok are actively shaping fashion consumption habits in today's society.

Media Appearances

Sofia has no verified media appearances

Work History

2-2026
Global Ecommerce Coordinator (Trading & Operations) at Charlotte Tilbury Beauty
2-2024 - 2-2026
Digital Commerce Coordinator (EMEA) at Michael Kors
5-2023 - 1-2024
CRM & Loyalty Assistant at MATCHES
1-2022 - 5-2022
Marketing & Business Intern at Standard Athlétic Club
3-2021 - 6-2021
Business & Fashion Intern at London Contour Experts

Education

2019 - 2023
Bachelor's degree from University of Exeter Business School
8-2021 - 7-2022
Bachelor's degree from Audencia

More Information

Social Presence :

Prographics :

Exp : 4 Location : London, England, United Kingdom Job Level : Junior Designation : Global Ecommerce Coordinator (Trading & Operations) at Charlotte Tilbury Beauty
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Insights For Selling To Sofia

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sofia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sofia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sofia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sofia

Personality Compatibility


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