Sofia is a data-driven Global Ecommerce Coordinator at Charlotte Tilbury, specializing in trading and operations. With a background at Michael Kors and MATCHES, she excels in using SFCC and analytics to optimize digital performance. She holds a specialized LVMH Diploma in the luxury market.
Sofia demonstrates a strong academic interest in the intersection of social media and consumer behavior. Her university dissertation analyzed the profound impact of platforms like Instagram and TikTok on modern fashion consumption, showcasing her passion for understanding digital trends shaping the industry.
She was awarded a First Class with Honours for her dissertation on social medias impact on fashion.
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