Sofia De Haro Macias

Evaluator
DISC Type : cds

Fellow at Code2040

El Paso, Texas, United States

Overview

Sofia De Haro Macias is a Computer Science undergraduate at The University of Texas at El Paso with a passion for cybersecurity. Described as strategic and dedicated, she holds leadership roles as the Engineering Director of the Miner Mentorship Program and founder of the UTEP ColorStack chapter, focusing on AI and Machine Learning.

Outside of her studies, Sofia is driven to empower her community. She volunteers by presenting computer science opportunities to high school students and actively works to support Latinx and Black students in computing. Her background includes experience in the legal field, which she aims to merge with her technical pursuits.

She launched the ColorStack chapter at UTEP to empower Latinx and Black students in computing.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Cybersecurity & AI
Her stated career goal is to merge her passions for law and computer science into a cybersecurity career. She recently attended the 2026 WiCyS conference.
Diversity in Tech
She is a Code2040 Fellow, a program focused on racial equity leadership, and founded the UTEP chapter of ColorStack to empower Latinx and Black students in computing.
Student Mentorship
Serves as the Engineering Director for the Miner Mentorship Program and has volunteered to guide high school students toward careers in computer science.

Media Appearances

Sofia has no verified media appearances

Work History

9-2025
Fellow at Code2040
8-2025
Director of Engineering at Miner Mentorship Program

Education

8-2024 - 12-2027
Bachelor of Science - BS from The University of Texas at El Paso
8-2021 - 6-2024
Education details unavailable from Coronado High School

More Information

Social Presence :

Prographics :

Exp : 1 Location : El Paso, Texas, United States Job Level : Mid-senior Designation : Fellow at Code2040
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Insights For Selling To Sofia

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sofia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sofia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sofia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sofia

Personality Compatibility


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