Sofia Dekar

Critic
DISC Type : C

Brand/Marketing Director at Audemars Piguet

Paris, Île-de-France, France

Overview

Sofia has no verified overview

Personality Overview

Objective Thinker

Negotiator

Critic

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Sofia has no verified topics they care about

Media Appearances

Sofia has no verified media appearances

Work History

9-2022
Brand/Marketing Director at Audemars Piguet
2-2021 - 9-2022
Brand Lead Coordinator at Audemars Piguet
5-2018 - 1-2021
Brand Coordinator at Audemars Piguet
9-2016 - 3-2017
Chef de la publicité at Le Figaro
1-2010 - 1-2017
Beauty Consultant at SEPHORA

Education

2012 - 2014
Master en droit des affaires from Université Paris Nanterre
2016 - 2017
MBA Luxury Brand Marketing & International Management from Sup de Luxe

More Information

Social Presence :

Prographics :

Exp : 11 Location : Paris, Île-de-France, France Job Level : Mid-senior Designation : Brand/Marketing Director at Audemars Piguet
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Insights For Selling To Sofia

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sofia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sofia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sofia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sofia

Personality Compatibility


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