Sofia Holden

Trailblazer
DISC Type : DI

Head of Marketing & Brand Strategy at Klar

Mexico City Metropolitan Area

Overview

Sofia is the Head of Marketing & Brand Strategy at Klar, leveraging over 20 years of experience from global brands like Nike and Mars. A Brigham Young University graduate, her expertise spans brand strategy, growth marketing, and consumer insights across Latin America. Colleagues describe her as strategic, thorough, and supportive.

Originally from Mexico City, Sofia is a former professional tennis player whose athletic career funded her education in the U. S. through scholarships. She credits her time on the court with shaping her approach to leadership, innovation, and problem-solving, viewing sports as a powerful tool for unlocking potential.

Her unique journey took her from competing on professional tennis courts to leading marketing in corporate boardrooms.

Personality Overview

Friendly But Fast

Persuasive

Charismatic

A combination of speed and relationship gets the best response from them.  They prefer to ensure that they are in control of the situation. They are charming and can persuade others to support their decisions.

Topics They Care About

Financial Inclusion
Leads marketing at Klar with a stated mission to expand access to financial tools and break down barriers for consumers across Latin America.
Sports & Leadership
A former professional tennis player, she frequently writes about how the discipline and lessons from sports have directly shaped her leadership philosophy in business.
Brand Storytelling
Focuses on building brands with purpose by creating consumer-centric strategies and translating data-driven insights into impactful, integrated campaigns for global brands.

Media Appearances

Sofia has no verified media appearances

Work History

1-2025
Head of Marketing & Brand Strategy at Klar
5-2024 - 12-2024
Marketing Director Latin America, Men’s Segment at Nike
6-2023 - 5-2024
Marketing Director, Lifestyle Segment at Nike
12-2020 - 6-2023
Marketing Director, Sport Performance Segment at Nike
7-2011 - 8-2012
Brand Marketing Lead – Snickers & Confectionery, LATAM at Mars

Education

9-2003 - 8-2007
Bachelor of Science - BS from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Mexico City Metropolitan Area Job Level : Mid-senior Designation : Head of Marketing & Brand Strategy at Klar
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Insights For Selling To Sofia

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Address your competition clearly and confidently
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofia is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sofia

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Sofia move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Sofia take some risk or not?

  • If necessary, they will be ready to take risks.

You And Sofia

Personality Compatibility


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