Sofia Holden
Login to view DISC.Sofia is the Head of Marketing & Brand Strategy at Klar, leveraging over 20 years of experience from global brands like Nike and Mars. A Brigham Young University graduate, her expertise spans brand strategy, growth marketing, and consumer insights across Latin America. Colleagues describe her as strategic, thorough, and supportive.
Originally from Mexico City, Sofia is a former professional tennis player whose athletic career funded her education in the U. S. through scholarships. She credits her time on the court with shaping her approach to leadership, innovation, and problem-solving, viewing sports as a powerful tool for unlocking potential.
Her unique journey took her from competing on professional tennis courts to leading marketing in corporate boardrooms.
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