Sofia Kayumi-Janbaz

Critic
DISC Type : C

Digital Performance Manager at dentsu international

Bavaria, Germany

Overview

Sofia is a Digital Performance Manager at dentsu with a background in performance and social media marketing. She holds certifications in LinkedIn B2B Marketing and Facebook Media Buying, and earned a Bachelor of Arts from Hochschule für angewandtes Management.

She shows a strong interest in professional development and networking within her industry.

Interesting fact: Sofia was personally invited to a LinkedIn Certification Sprint at their Munich office.

Personality Overview

Objective Thinker

Precise

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

B2B Digital Marketing
Holds a specific LinkedIn certification in the fundamentals of B2B marketing and follows major B2B technology companies like Cisco and TE Connectivity.
Performance Marketing
Her career is focused on performance-based roles, currently as a Digital Performance Manager at dentsu, specializing in measurable campaign outcomes.
Social Media Buying
Is a Facebook Certified Media Buying Professional and has previous experience as a Social Media Manager, indicating expertise in paid social campaigns.

Media Appearances

Sofia has no verified media appearances

Work History

9-2022
Digital Performance Manager at dentsu international
7-2019
Performance Manager at DWA
4-2018 - 4-2019
Social Media Manager at Holiday Inn Munich
5-2017 - 6-2019
Assistant to Head of Global Operations Management at Klüber Lubrication
1-2015 - 10-2016
Marketing at weddix GmbH

Education

Bachelor of Arts - BA from Hochschule für angewandtes Management

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bavaria, Germany Job Level : Middle Designation : Digital Performance Manager at dentsu international
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Insights For Selling To Sofia

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofia is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sofia

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sofia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sofia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sofia

Personality Compatibility


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