Sofia Recksén

Examiner
DISC Type : cs

IT-chef Masterdata at Länsförsäkringar

Sweden

Overview

Sofia Recksén is the Head of IT for Master Data at Länsförsäkringar, with expertise in leadership, change management, and outsourcing. Described as enthusiastic and versatile, she is a certified Scrum Master and ITIL professional who has completed a management program at Hult Ashridge.

Sofia has a strong appreciation for animals, particularly dogs. She has publicly shared her admiration for working dogs and emphasized the importance and love provided by family dogs, expressing pride in being part of an organization affiliated with animal insurance.

She is interested in using data for social good, highlighting the concept of "data for transparency, NOT for marketing. "

Personality Overview

Overcautious

Process Oriented

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are thorough and always follow a systematic approach.

Topics They Care About

Master Data Management
As the Head of IT for Master Data at Länsförsäkringar, this is her core professional domain and area of direct responsibility.
IT Change Management
Her profile lists change management and leadership as key strengths, reflecting her focus on evolving IT landscapes and team guidance.
Data for Good
After a summit, she shared excitement for using data to combat crime and for promoting transparency over marketing, showing a passion for data's social benefits.

Media Appearances

Sofia has no verified media appearances

Work History

6-2018
IT-chef Masterdata at Länsförsäkringar
2-2017
Manager IT, CRM and Internal communication at Länsförsäkringar
2-2017
IT-chef at Länsförsäkringar
2-2015 - 2-2017
Förvaltningsledare IT at Länsförsäkringar
9-2011 - 2-2015
Service Delivery Manager, TFS/Sharepoint, CRM LFAB at Sogeti

Education

2017 - 2018
Managment program from Hult Ashridge Executive Education
1997 - 1999
Master from IHM Business School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Sweden Job Level : Middle Designation : IT-chef Masterdata at Länsförsäkringar
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Insights For Selling To Sofia

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofia is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sofia

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Sofia move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Sofia take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Sofia

Personality Compatibility


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