Sofia Zubku

Go-getter
DISC Type : d

Digital Marketing Specialist at Bass Pro Shops

Springfield, Missouri, United States

Overview

Sofia Zubku is a Digital Marketing Specialist at Bass Pro Shops, where she develops and coordinates paid search, display, and social marketing campaigns. A graduate of Missouri State University, she is described by colleagues as having strong ambition and the ability to anticipate project needs.

Drawing from her diverse background, Sofia has experience in customer satisfaction from her time in the legal field and content creation for local businesses. Her interests include her alma mater, Missouri State University, and her current employer, Bass Pro Shops.

Unique fact: Sofia previously applied her marketing skills in the agricultural sector at a local berry farm.

Personality Overview

Decisive

Self-Confident

Vision Oriented

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Digital Marketing Strategy
Her role at Bass Pro Shops involves developing marketing strategies and coordinating campaigns across paid search, display, and social channels.
Paid Media Campaigns
She has direct responsibility for executing paid search, paid display, and paid social marketing campaigns to align with company goals.
Creative Project Management
A former colleague noted she owned all of the digital marketing team's creative tickets and communications, keeping all parties accountable.

Media Appearances

Sofia has no verified media appearances

Work History

10-2022
Digital Marketing Specialist at Bass Pro Shops
2-2022 - 10-2022
Customer Service Representative at Parmele Law Firm
3-2021 - 9-2021
Marketing Specialist at Nixa Closeouts and Liquidation
2-2019 - 2-2021
Marketing Specialist and Picker at Peace Lane Berry Farm

Education

Bachelor of Science - BS from Missouri State University
8-2020 - 12-2021
Associate of Arts - AA from Ozarks Technical Community College

More Information

Social Presence :

Prographics :

Exp : 6 Location : Springfield, Missouri, United States Job Level : Junior Designation : Digital Marketing Specialist at Bass Pro Shops
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Insights For Selling To Sofia

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofia is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Sofia

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Sofia move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Sofia take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Sofia

Personality Compatibility


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