Sofie Kizel

Critic
DISC Type : C

Manager, CRO & A/B Testing at JetBlue

New York, New York, United States

Overview

Sofie has no verified overview

Personality Overview

Precise

ROI Driven

Critic

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Sofie has no verified topics they care about

Media Appearances

Sofie has no verified media appearances

Work History

11-2025
Manager, CRO & A/B Testing at JetBlue
9-2024 - 11-2025
Senior Analyst, E-commerce Marketing & Experimentation at JetBlue
10-2022 - 9-2024
Senior Analyst, CRM Strategy & Personalization at JetBlue
4-2022 - 10-2022
Partner Manager at Dynamic Yield
8-2021 - 3-2022
Senior Customer Success Manager at Yieldify

Education

2019 - 2020
Master of Science - MS from Columbia University
2011 - 2015
Bachelor's Degree from University of Miami

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York, New York, United States Job Level : Middle Designation : Manager, CRO & A/B Testing at JetBlue
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Insights For Selling To Sofie

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofie is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sofie

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sofie move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sofie take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sofie

Personality Compatibility


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