Sofie Marie Vangsbjerg Mogensen

Critic
DISC Type : C

Partner & Founder at SONITA AGENCY

Copenhagen, Capital Region of Denmark, Denmark

Overview

Sofie Marie Vangsbjerg is a Brand, Creator, and Cultural Strategist who founded Nowadays Consult and co-founded Sonita. A graduate of Copenhagen Business School, she specializes in helping brands navigate the creator economy and cultural shifts within the modern, AI-accelerated media landscape by focusing on brand positioning and narrative development.

She believes that in the age of AI, "taste is a new core skill, " a perspective she finds under-discussed in the current AI debate.

Personality Overview

Information Seeker

Critic

Precise

They like to take decisions independently and do not seek others' support often.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Creator Economy
Her professional focus is at the intersection of brand strategy, culture, and the creator economy, advising brands and creators on building relevance.
Brand Storytelling
She emphasizes developing strong brand narratives, believing marketing should help consumers become the type of person they aspire to be.
AI in Marketing
Advises on AI integration in marketing workflows and comments on how AI is shaping the skills needed for the future, such as strategic 'taste'.

Media Appearances

Sofie has no verified media appearances

Work History

4-2025
Partner & Founder at SONITA AGENCY
8-2024 - 5-2025
Konsulent at Boldklubben af 1893
10-2023 - 5-2025
Konsulent at To The Moon, Honey
3-2023
Owner and Brand Strategy Consultant at Nowadays Content & Consult
10-2022 - 3-2023
Head of Brand at Konges Sløjd

Education

2013 - 2016
Master of Social Science from Copenhagen Business School
2010 - 2013
Bachelor's degree from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Partner & Founder at SONITA AGENCY
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Insights For Selling To Sofie Marie

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofie Marie is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sofie Marie

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sofie Marie move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sofie Marie take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sofie Marie

Personality Compatibility


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