Sofie Vandevyver, PhD

Commander
DISC Type : D

Vice President, Global Head of Marketing and Commercial Strategy at Cytel

Belgium

Overview

Sofie has no verified overview

Personality Overview

Decisive

Strong-Willed

Very Quick

They like to move fast and expect the same from others.  They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.

Topics They Care About

Sofie has no verified topics they care about

Media Appearances

Sofie has no verified media appearances

Work History

11-2023
Vice President, Global Head of Marketing and Commercial Strategy at Cytel
10-2021 - 10-2023
Chief Growth Officer & General Manager Cerba Research (Belgium Business Unit) at Cerba Research
10-2021 - 6-2022
Global Head of Integration and Transformation Office, Business Operations & Marketing at Cerba Research
2-2018 - 10-2021
Head of Business Operations & Marketing at Cerba Research
12-2018 - 1-2020
Head of Business Operations & Marketing at BARC Global Central Laboratory

Education

2009 - 2013
Doctor of Philosophy - PhD from Ghent University
2008 - 2009
Master in Biotechnologie from Ghent University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Belgium Job Level : Senior Designation : Vice President, Global Head of Marketing and Commercial Strategy at Cytel
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Insights For Selling To Sofie

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sofie

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sofie move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sofie take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sofie

Personality Compatibility


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