Sonia Auluck

Questioner
DISC Type : c

Indigenous Markets Assistant at CIBC

Canada

Overview

Sonia is a highly experienced administrative professional with over two decades of expertise in providing executive assistance. In her current role at CIBC, she supports Indigenous markets, aligning her professional skills with the banks commitment to Truth and Reconciliation. She holds a Bachelors degree from Ryerson University.

Sonia is passionate about creating a positive impact through her work, aiming to support Indigenous clients, communities, and businesses. She values contributing to a larger journey toward equity and respect, reflecting a deep commitment to social responsibility.

Her career demonstrates a clear focus on providing dependable, personalized support that empowers others to succeed.

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Truth and Reconciliation
Considers her work supporting Indigenous clients and communities a meaningful contribution to CIBC's commitment to this cause.
Executive Support
Has over 20 years of experience as an administrative professional, focused on providing dependable and personalized executive assistance.
Indigenous Markets
Her current role as an Indigenous Markets Assistant at CIBC is focused on supporting the financial needs and goals of Indigenous communities.

Media Appearances

Sonia has no verified media appearances

Work History

6-2025
Indigenous Markets Assistant at CIBC
11-2022 - 5-2025
Corporate Assistant at Third Eye Capital
11-2004 - 10-2022
Development Assistant at Cadillac Fairview
10-1998 - 9-2004
Customer Service Representative at CIBC

Education

Bachelor's degree from Ryerson University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Canada Job Level : Junior Designation : Indigenous Markets Assistant at CIBC
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sonia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sonia take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sonia

Personality Compatibility


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