Sonia Brooks, MBA

Questioner
DISC Type : c

Director of Strategy & Business Development at Quest Diagnostics

United States

Overview

Sonia has no verified overview

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Sonia has no verified topics they care about

Media Appearances

Sonia has no verified media appearances

Work History

1-2024
Director of Strategy & Business Development at Quest Diagnostics
8-2022 - 12-2023
Business Development Director at ICON plc
1-2022 - 8-2022
Director Business Development at Labcorp Drug Development
5-2020 - 1-2022
Business Development Manager at Labcorp Drug Development
8-2018 - 5-2020
Manager of International Sales at DHL Express

Education

Bachelor of Arts (BA) from Ursinus College
Master of Business Administration - MBA from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 23 Location : United States Job Level : Mid-senior Designation : Director of Strategy & Business Development at Quest Diagnostics
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sonia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sonia take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sonia

Personality Compatibility


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