Sonia Farooq

Trailblazer
DISC Type : DI

Chief Human Resources Officer at U Microfinance Bank Limited

Islāmābād, Pakistan

Overview

Sonia Farooq is the Chief Human Resources Officer at U Microfinance Bank, bringing over two decades of experience in banking and HR. A graduate of Quaid-i-Azam University, she specializes in talent management, organizational transformation, and fostering people-centric cultures. Her colleagues have described her as empathetic, forward-thinking, and dedicated.

Beyond her corporate role, Sonia is a vocal advocate for social and humanitarian issues. She uses her platform to raise awareness for womens empowerment, climate action, and human rights causes in regions like Gaza and Kashmir, demonstrating a deep commitment to global and environmental well-being.

An interesting fact is that in addition to her extensive HR career in the banking sector, Sonia also serves as an Independent Director for the Khyber Tobacco Company.

Personality Overview

Values Relationships

Assertive

Charismatic

They are more likely to be open to unproven but exciting technologies.  They are charming and have the ability to align others behind their decisions. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Change Management
As a Prosci® Certified Change Practitioner, she has led culture and change management divisions at U Microfinance Bank and The Bank of Punjab, implementing transformative frameworks.
Performance-Driven Culture
She focuses on developing high-performing teams by utilizing methodologies like Balanced Scorecards and the 9-box grid to enhance organizational effectiveness and employee engagement.
Women Empowerment
Actively promotes and hashtags content related to women's empowerment and partnering for inclusion, indicating a strong personal and professional interest in advancing gender equality.

Media Appearances

Sonia has no verified media appearances

Work History

5-2023
Chief Human Resources Officer at U Microfinance Bank Limited
2-2023
Independent Director at Khyber Tobacco Company
12-2022 - 5-2023
Head - Culture and Change Management at The Bank of Punjab
1-2022 - 1-2023
Director HR at NCRI Solutions
3-2021 - 10-2021
Head of Talent Acquisition at Askari Bank

Education

1998 - 2000
MBA from Quaid-i-Azam University, Islamabad
Post Graduate Diploma in HRM from National University of Sciences and Technology (NUST)

More Information

Social Presence :

Prographics :

Exp : 10 Location : Islāmābād, Pakistan Job Level : Leadership Designation : Chief Human Resources Officer at U Microfinance Bank Limited
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Talk about yourself and some of your achievements at the start of the conversation
  • Address your competition clearly and confidently

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sonia

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Sonia take some risk or not?

  • They can take risks if necessary.

You And Sonia

Personality Compatibility


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