Sonia Giraldo

Questioner
DISC Type : c

Jefe de estrategia y operacion de cobranzas at Banco Falabella Colombia

Colombia

Overview

Sonia Giraldo is an operations leader specializing in BPO, collections, and automation, currently serving as the Head of Collections Strategy and Operation at Banco Falabella Colombia. She is certified in COPC and as a Scrum Product Owner, and holds a specialist degree in Human Management from Universidad Piloto de Colombia.

Sonia is passionate about fostering professional growth and building strong teams. She publicly recognizes her colleagues and managers, emphasizing the importance of a supportive work environment where individuals are encouraged to learn and contribute.

She recently led the launch of "Cobranza 4D, " an innovative, customer-centric strategy for debt recovery.

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Customer-Centric Collections
Led the launch of "Cobranza 4D", a strategy focused on placing the customer at the center of the debt recovery process.
Operational Efficiency
Her experience involves implementing models like COPC and Lean for continuous improvement and enhancing operational management.
Process Automation
Lists automation as a key area of expertise in her professional headline, indicating a focus on leveraging technology for efficiency.

Media Appearances

Sonia has no verified media appearances

Work History

12-2023
Jefe de estrategia y operacion de cobranzas at Banco Falabella Colombia
8-2021 - 2-2024
Gerente de operaciones at Millenium BPO
8-2019 - 8-2021
Director de operaciones at Nexa BPO
3-2014 - 2-2018
Jefe de gestión operativa at Ventas y Servicios S.A.
3-2014 - 1-2016
Entrenador at Ventas y Servicios S.A.

Education

2014 - 2015
Especialista en gestión humana from Universidad Piloto de Colombia

More Information

Social Presence :

Prographics :

Exp : 10 Location : Colombia Job Level : N/A Designation : Jefe de estrategia y operacion de cobranzas at Banco Falabella Colombia
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sonia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sonia take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sonia

Personality Compatibility


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