Sonia K.

Critic
DISC Type : C

Founder at Beautyque NYC

New York City Metropolitan Area, United States

Overview

Sonia Khemiri is the Founder of Beautyque NYC, an innovative platform merging beauty with technology. With a Master of Science in Finance and experience across diverse industries, she focuses on creating transformative e-commerce experiences. Colleagues describe her as a visionary leader who inspires collaboration.

Fueled by a deep belief in beautys power to connect people, Sonia brings a global perspective to her work, speaking French, English, and Arabic. Her mission is to create a community that celebrates holistic beauty, helping women feel confident and empowered through curated products and shared experiences.

Sonia is pioneering the future of retail with Beautyque Verse, an innovative virtual reality store for beauty products.

Personality Overview

ROI Driven

Critic

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Beauty Technology
Her primary focus is merging beauty and tech, demonstrated by her creation of Beautyque Verse, a VR shopping platform for beauty enthusiasts.
E-commerce Innovation
She is dedicated to creating transformative e-commerce experiences that go beyond traditional online retail, leveraging 3D and VR technology.
Holistic Beauty
She founded her company to celebrate beauty from the inside out, offering products that extend beyond makeup and skincare to support overall well-being.

Media Appearances

Female Founders: Sonia Khemiri of Beautyque NYC On The Five Things You Need To Thrive And Succeed. Featured in Authority Magazine (Medium)

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Beautyque NYC Founder: 'Being Inauthentic Is Going To Guarantee Failure'. Featured in Retail TouchPoints

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Beautyque NYC Is Reinventing. Featured in Influential Magazine (Issuu)

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Work History

12-2019
Founder at Beautyque NYC
10-2017 - 3-2024
Founder at Sunia K. Cosmétiques authentiques
10-2018 - 2-2023
Accountant Analyst at BSE Hearing DBA Clearsound HEA
8-2015 - 8-2018
Economist Financial Business Analyst at Eyecare Advantage Inc
8-2008 - 4-2011
Executive assistant at Ubisoft

Education

2000 - 2002
Master of Science from Université de Sherbrooke
1995 - 1999
Bachelor in administration from Institut des hautes études commerciales ( IHEC Carthage)

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Founder at Beautyque NYC
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sonia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sonia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sonia

Personality Compatibility


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