Sonia Louro in

Sonia Louro

Pioneer · DISC type ids
Business Development - London at BaxterStorey
📍 London, England, United Kingdom

Sonia Louro is a hospitality-focused business development professional at BaxterStorey, dedicated to building partnerships and reimagining guest experiences. She has over a decade of leadership experience from her time at Compass Group UK & Ireland, Rapport Guest Services, and Restaurant Associates. Sonia studied English Literature and Law at London Metropolitan University.

Outside of work, Sonia maintains a deep passion for the coffee industry, attending events and celebrating the craft even after moving on from her specialized coffee development roles. She is also a mother, and has shared her perspective on balancing the demands of a career with family life.

Unique fact: While Head of Coffee at a previous role, she was instrumental in launching a coffee blend that supported social enterprises tackling food poverty.

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Experience
10 Years
Current Role
Business Development - London
Location
London, England, United Kingdom
Personality Overview

How Sonia shows up

Driven But Considerate
Dynamic But Sincere
Friendly But Fast

If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Priorities

Topics Sonia cares about

Hospitality Innovation
Her career is focused on reimagining hospitality experiences and championing creativity in service delivery within the London market.
Strategic Partnerships
Emphasizes building unique and meaningful client relationships as a core part of her business development strategy.
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Career

Work history

10-2025
Business Development - London
BaxterStorey
11-2023 - 11-2025
Head of Client Partnerships
Rapport Guest Services
1-2023 - 11-2023
Head of Operational Excellence
Restaurant Associates UK
1-2020 - 4-2023
Head of Coffee and Community
Restaurant Associates UK
10-2018 - 1-2020
Head of Coffee Development
Restaurant Associates UK
In the press

Media appearances

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Education
2009 - 2012
English Literature/ Law
London Metropolitan University
English Language and Literature
St Marylebone Sixth Form College
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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