Sonia Solin

Enthusiast
DISC Type : i

Vice President of Marketing and Growth at HRC Fertility Management

Los Angeles Metropolitan Area, United States

Overview

Sonia has no verified overview

Personality Overview

Optimistic

Non-Confrontational

Story Driven

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Sonia has no verified topics they care about

Media Appearances

Sonia has no verified media appearances

Work History

9-2025
Vice President of Marketing and Growth at HRC Fertility Management
7-2023 - 9-2025
Vice President of Business Development, Partnerships & Brand at Planned Parenthood Los Angeles
5-2022 - 8-2023
Director of Marketing, Dignity Health Medical Foundation at Dignity Health
5-2017 - 5-2022
Director of Marketing, Southern California-South at Dignity Health
11-2013 - 5-2017
Director of Marketing, Communications and Media Relations at Dignity Health

Education

BA from UCLA
MPA from USC Sol Price School of Public Policy

More Information

Social Presence :

Prographics :

Exp : 20 Location : Los Angeles Metropolitan Area, United States Job Level : Senior Designation : Vice President of Marketing and Growth at HRC Fertility Management
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Sonia

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Sonia take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Sonia

Personality Compatibility


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