Sonia Zvereva

Trailblazer
DISC Type : ID

Community Growth Lead at Videfy.ai

Serbia

Overview

Sonia Zvereva is a community growth expert with over seven years of experience in AI, SaaS, and Web3, focusing on building systems that tie user retention to revenue. A graduate of the Baltic Academy of Tourism and Entrepreneurship, people who have worked with her describe her as empathetic, generous, and creative.

She is passionate about creating genuine educational and career opportunities for others in her field. Sonia actively builds support networks for marketing professionals, sharing job openings and career advice to help them navigate their early careers and find meaningful, long-term roles where they can grow.

Unique fact: She specializes in joining early-stage startups to build their community, support, and feedback infrastructure from the ground up before a major launch.

Personality Overview

Achievement-Oriented

Assertive

Charismatic

They are more likely to be open to unproven but exciting technologies.  They are charming and have the ability to align others behind their decisions. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Community-Led Growth
Her core focus is building communities that drive tangible business results like user retention and revenue, not just surface-level engagement.
Mentoring Professionals
Actively shares career advice and creates resources to help community and marketing professionals avoid common mistakes and find better opportunities.
Early-Stage Startups
Excels in chaotic, early-stage environments where she can build community strategy, feedback systems, and support funnels from scratch for SaaS, AI, and Web3 companies.

Media Appearances

Sonia has no verified media appearances

Work History

11-2025 - 1-2026
Community Growth Lead at Videfy.ai
6-2025 - 10-2025
Community Lead at Minefarm
5-2023 - 2-2025
Head of Community Support at Praktika.ai
11-2022 - 4-2023
Community Growth Lead at Red Pill Team
9-2022 - 9-2024
Community Growth Lead at Film.io

Education

9-2009 - 5-2013
Bachelor's degree from Baltic Academy of Tourism and Entrepreneurship

More Information

Social Presence :

Prographics :

Exp : 6 Location : Serbia Job Level : Junior Designation : Community Growth Lead at Videfy.ai
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sonia

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Sonia take some risk or not?

  • They can take risks if necessary.

You And Sonia

Personality Compatibility


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