Aaron Baker

Pioneer
DISC Type : DSi

Regional Vice President of Sales at Calix

Raleigh, North Carolina, United States

Overview

Aaron is a strategic sales executive and a trusted technology partner, specializing in turnaround and growth for enterprise technology sales. People he has worked with describe him as a decisive, results-oriented, and consummate professional. He holds a Bachelor of Science from Appalachian State University.

He is an accomplished leader who excels at building, mentoring, and directing top-performing sales teams to consistently exceed quotas. Aaron has deep expertise in go-to-market planning, solution selling, and territory management.

Unique fact: While at EarthLink, Aaron launched the first carrier-managed SD-WAN service with a concierge installation, a significant innovation in the field.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

GTM Strategy
His profile emphasizes extensive experience in go-to-market planning, product launches, and successful execution to drive revenue growth.
Sales Team Leadership
Identifies as a "Developer of Sales Professionals and Leaders" and has a proven history of building, mentoring, and managing high-performing sales organizations.
MDU Wi-Fi Solutions
His recent activity shows a focus on Calix's SmartMDU product, which enables service providers to capture growth in the multi-dwelling unit market.

Media Appearances

Aaron has no verified media appearances

Work History

2024
Regional Vice President of Sales at Calix
2023 - 2024
Managing Partner I Strategic Advisor at INNOV8
2017 - 2023
Regional President at Windstream Communications
2017 - 2017
Vice President of Sales at Windstream Communications
2014 - 2017
Vice President of Sales at EarthLink

Education

1996 - 1999
Bachelor of Science - BS from University of North Carolina Wilmington
1995 - 1996
Bachelor of Science - BS from Appalachian State University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Raleigh, North Carolina, United States Job Level : Senior Designation : Regional Vice President of Sales at Calix
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Aaron

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They are generally fast movers and can take quick decisions
  • Can Aaron take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Aaron

Personality Compatibility


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