Sonja Cendak

Evaluator
DISC Type : Sdc

Vice President Of Development & Marketing at Port Discovery Children's Museum

Baltimore, Maryland, United States

Overview

Sonja has no verified overview

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Sonja has no verified topics they care about

Media Appearances

Sonja has no verified media appearances

Work History

12-2021
Vice President Of Development & Marketing at Port Discovery Children's Museum
8-2018 - 9-2021
Program Director at Robert W Deutsch Foundation
10-2013 - 7-2018
Grants Program Manager at Greater Baltimore Cultural Alliance
7-2011 - 10-2013
Assistant Manager, Artist Services at The John F. Kennedy Center for the Performing Arts
3-2010 - 7-2011
Visual Arts Manager at VSA: International Organization for Arts and Disability

Education

2003 - 2005
Master of Arts (M.A.) from University of California, Riverside
1994 - 1998
Bachelor of Arts (B.A.) from UCLA

More Information

Social Presence :

Prographics :

Exp : 15 Location : Baltimore, Maryland, United States Job Level : Senior Designation : Vice President Of Development & Marketing at Port Discovery Children's Museum
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Insights For Selling To Sonja

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonja is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sonja

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sonja move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sonja take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sonja

Personality Compatibility


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