Sonja Kornet

Questioner
DISC Type : c

Recruiter / Headhunter / Loopbaancoach at Post & Kornet

The Randstad, Netherlands

Overview

Sonja Kornet is a recruiter and co-founder of Post & Kornet with over 20 years of experience placing top talent in the creative sector. Leveraging her own background in advertising, she specializes in matching individuals with an "agency mindset" to the right company culture. People who have worked with her value her professionalism, commitment, and ability to connect.

Sonja has a passion for travel and personal projects, having bought and renovated a house in Andalusia, Spain. She often works remotely from there, enjoying the local culture, visiting flea markets for unique furniture, and taking on gardening projects on her property.

She has hands-on experience as a wildlife volunteer in South Africa, showcasing a deep interest in conservation.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Agency Culture
Her entire recruitment philosophy is built on understanding and matching personalities to the specific culture of creative agencies, a concept she calls the "agency mindset. "
Creative Talent
She focuses on recruiting for the creative industry, recently filling roles like Project Manager and designers for agencies such as SuperRebel. Agency.
In-house Agencies
She has noted a trend of advertisers building in-house teams and actively places agency-minded talent into these corporate roles to improve client-side creativity.

Media Appearances

Sonja has no verified media appearances

Work History

3-2010
Recruiter / Headhunter / Loopbaancoach at Post & Kornet
10-2009 - 11-2009
Wildlife Volunteer Project at South Africa
4-2005 - 9-2009
Recruitment Manager at Ram&Co
1-2001 - 3-2005
Consultant Werving & Selectie at Wijsman Actiemarketing Support
1-2001
Account Manager at BBDO BC

Education

2013 - 2014
Bachelor's Degree from Annet Brinkhuis

More Information

Social Presence :

Prographics :

Exp : 24 Location : The Randstad, Netherlands Job Level : Junior Designation : Recruiter / Headhunter / Loopbaancoach at Post & Kornet
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Insights For Selling To Sonja

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonja is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sonja

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sonja move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sonja take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sonja

Personality Compatibility


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