Sonja Pressel

Critic
DISC Type : C

Brand Technical Specialist Data, Trust & Planning at IBM

Frankfurt Rhine-Main Metropolitan Area, Germany

Overview

Sonja has no verified overview

Personality Overview

Precise

Critic

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Sonja has no verified topics they care about

Media Appearances

Sonja has no verified media appearances

Work History

1-2026
Brand Technical Specialist Data, Trust & Planning at IBM
1-2020 - 1-2026
Partner Technical Sales Specialist - Data & AI Applications at IBM Deutschland GmbH
10-2018 - 12-2019
Manager Performance Management Solutions (IBM Champions for Growth Program) at Addedo GmbH
3-2018 - 9-2018
Watson & Cloud Platform - Digital Technical Sales Specialist at IBM Deutschland GmbH
2012 - 2-2018
Technical Sales Specialist - Financial and Operative Performance Management at IBM

Education

1989 - 1994
Diplom-Kauffrau from Marburg University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Frankfurt Rhine-Main Metropolitan Area, Germany Job Level : Junior Designation : Brand Technical Specialist Data, Trust & Planning at IBM
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Insights For Selling To Sonja

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonja is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sonja

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sonja move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sonja take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sonja

Personality Compatibility


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