Sonsoles Diaz Muñoz

Examiner
DISC Type : cs

Product Manager at OBRAMAT

Greater Madrid Metropolitan Area, Spain

Overview

Sonsoles Diaz Muñoz is a Product Manager and Director at OBRAMAT, bringing extensive experience from leadership roles in the retail sector, including management positions at Miquel Alimentació Grup and Makro Cash & Carry. She holds a Licentiate degree and a postgraduate degree from Universidad Autónoma de Madrid.

She was recently involved in the launch of a new OBRAMAT store in Alcalá de Henares.

Personality Overview

Tough To Convince

Unexpressive

Status Quo Seeker

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are always well-planned and adopt a systematic approach.

Topics They Care About

Retail Management
Her entire career has been in retail leadership, holding director and manager positions at OBRAMAT, Miquel Alimentació Grup, and Makro Cash & Carry.
Store Operations
She has served as a Store Director for OBRAMAT, including overseeing the successful opening of a new store location in Alcalá de Henares.
Product Strategy
Her current role as a Product Manager at OBRAMAT indicates a focus on product selection, purchasing, and market positioning within the home improvement sector.

Media Appearances

Sonsoles has no verified media appearances

Work History

1-2024
Product Manager at OBRAMAT
1-2015 - 12-2023
Directora Leganes at OBRAMAT
3-2013 - 12-2014
Gerente Sevilla at Miquel Alimentació Grup
Gerente Malaga at Makro Cash&Carry
Jefe de Compras at Makro Cash & Carry

Education

Licentiate degree from UAM
Postgraduado from UAM

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Madrid Metropolitan Area, Spain Job Level : Middle Designation : Product Manager at OBRAMAT
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Insights For Selling To Sonsoles

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonsoles is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Sonsoles

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Sonsoles move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Sonsoles take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Sonsoles

Personality Compatibility


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