Sophia Li

Visionary
DISC Type : Ds

Vice President of Technology at Beauty Pie

London, England, United Kingdom

Overview

Sophia is a CPTO and CIO with an engineering foundation from the University of Cambridge, specializing in driving growth through digital, data, and AI transformation. She has a proven track record scaling technology for global enterprises and scaleups in consumer goods, life sciences, and wellbeing.

Outside of her core technology roles, Sophia is a passionate advocate and mentor for women in tech. Her personal interests also extend to the world of artisanal spirits, where she serves as a non-executive director for a specialized company in that sector.

Unique fact: She holds a board-level position as a Non-Executive Director for Expiritas, a company focused on artisanal spirits.

Personality Overview

Early Adopter

Risk Tolerant

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AI Transformation
Her profile highlights AI transformation as a core expertise, and she actively posts about topics like AI fatigue and designing model-agnostic systems.
Women in Tech
Her professional headline explicitly states that she is a mentor and advocate for women in technology, indicating a strong commitment to this cause.
D2C Growth
In past roles at brands like Vivobarefoot, she was directly responsible for defining technology strategy to support significant double-digit D2C revenue growth.

Media Appearances

Sophia has no verified media appearances

Work History

2026
Vice President of Technology at Beauty Pie
2025
Fractional CTO at Sophilo Consulting
2023 - 2024
Interim Chief Technology Officer at Vivobarefoot
2021 - 2023
Group CTO - UK at Chrono24
2018 - 2021
Chief Technology Officer at Xupes

Education

Master of Philosophy - MPhil from University of Cambridge
Bachelor of Engineering - BE from University of York

More Information

Social Presence :

Prographics :

Exp : 22 Location : London, England, United Kingdom Job Level : Senior Designation : Vice President of Technology at Beauty Pie
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Insights For Selling To Sophia

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophia is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sophia

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sophia move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sophia take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sophia

Personality Compatibility


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