Sophie O'Brien

Inspirer
DISC Type : di

Chief Operating Officer at Toucan

London Area, United Kingdom

Overview

Sophie OBrien is the Chief Operating Officer at Toucan and the recent outgoing President of Bloom UK. With a strong background in client services, she is described by colleagues as a strategic thinker and a natural leader. She holds a certification in Mental Health Awareness for Employers.

Outside of her executive roles, Sophie is a Certified Gut Health Specialist and a Health & Wellness Coach. She also founded the Client Services Collective, showcasing her passion for building community and expertise within her professional field. Her interests lie in fostering growth, both in business and personal wellbeing.

Sophie was shortlisted for the Google Squared Leader of the Year Award, recognizing her exceptional leadership skills.

Personality Overview

Generous

Confident & Optimistic

Achievment Oriented

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

AI in Advertising
Attended multiple talks on AI at Advertising Week Europe, focusing on the need for better strategic thinking and testing to complement the technology.
Women in Leadership
Served as President of Bloom UK, a professional network dedicated to championing women and promoting mentorship within the advertising and communications industry.
Client Services Excellence
Built her career in client-focused roles and founded the Client Services Collective, indicating a deep commitment to excellence in this area.

Media Appearances

Sophie has no verified media appearances

Work History

3-2026
Chief Operating Officer at Toucan
2-2025
Founder at Client Services Collective
1-2022 - 3-2026
Client Services Director at Toucan
4-2020 - 12-2021
Head Of Client Services at Toucan
1-2020 - 4-2020
Health & Wellness Coach at Ama La Vida

Education

2024 - 2024
Mental Health Awareness for Employers 2024 from ACAS
2019 - 2019
Certified Gut Health Specialist from Institute for Integrative Nutrition

More Information

Social Presence :

Prographics :

Exp : 15 Location : London Area, United Kingdom Job Level : Leadership Designation : Chief Operating Officer at Toucan
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Insights For Selling To Sophie

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophie is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Sophie

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Sophie move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Sophie take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Sophie

Personality Compatibility


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