Sorena N-Rahrov, MS, MMI

Examiner
DISC Type : sc

Chief Data & Informatics Officer, Alliance Data Innovation Laboratory - Interim at Alliance for Clinical Trials in Oncology

Los Angeles Metropolitan Area, United States

Overview

Sorena Nadaf-Rahrov is a nationally recognized leader in precision oncology, data science, and AI. He co-founded the Cancer Center Informatics Society (Ci4CC), where he serves as volunteer President & CEO, and is a Strategic Advisor for IntegraConnect. His career includes leadership roles at City of Hope, UCSF, and the Alliance for Clinical Trials in Oncology, focusing on digital transformation in healthcare.

His long-standing, volunteer leadership of the Cancer Center Informatics Society since 2012 demonstrates a deep personal commitment to advancing cancer research. He is passionate about fostering collaboration across academic centers, community oncology programs, and industry partners to unite experts and accelerate innovation in patient care.

Unique fact: Sorena has been recognized multiple times as one of the Top 50 Healthcare IT Influencers.

Personality Overview

Process Oriented

Tough To Convince

Late Adopter

Being observant comes to them naturally.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

AI in Oncology
He is at the forefront of applying AI to revolutionize oncology practices and has authored articles on its expanding role, including its impact on cancer detection and research.
Precision Medicine
A core focus of his entire career, he has designed strategies and launched centers for precision medicine at leading institutions like City of Hope to improve patient outcomes.
Translational Research
His work centers on bridging the gap between biomedical research and clinical care, founding and leading informatics programs to accelerate the use of data for new treatments.

Media Appearances

Sorena has no verified media appearances

Work History

6-2022 - 1-2024
Chief Data & Informatics Officer, Alliance Data Innovation Laboratory - Interim at Alliance for Clinical Trials in Oncology
10-2020 - 6-2022
President, Precision Oncology. Chief Data Officer at Integra Connect
1-2017
Strategic Advisor at Integra Connect
12-2015 - 11-2020
Senior Vice President, Chief Informatics Officer at City of Hope
1-2011
President. Chief Health Innovation & Data Officer. Executive Director Precision Oncology at Cancer Center Informatics Society

Education

Education details unavailable from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 29 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Chief Data & Informatics Officer, Alliance Data Innovation Laboratory - Interim at Alliance for Clinical Trials in Oncology
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Insights For Selling To Sorena

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sorena is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sorena

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Sorena move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Sorena take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Sorena

Personality Compatibility


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