Soubhik Patranabis

Enthusiast
DISC Type : i

Chief Technology Officer at Pep Boys

Bala-Cynwyd, Pennsylvania, United States

Overview

A results-driven IT leader with over 25 years of experience, Soubhik is the Chief Technology Officer at Pep Boys, where he leads IT modernization and innovation. He specializes in digital transformation and large-scale ERP implementations, holding an MBA from Colorado State University and a certification in "AI for everyone. "

Beyond his technology-focused career, Soubhik pursues several creative interests. He is passionate about photography, enjoys listening to classical music, and spends time gardening, reflecting a balance between his analytical profession and artistic hobbies.

He successfully managed the complex IT integration for the $1 billion merger between PSAV and Encore, ensuring a smooth transition.

Personality Overview

Non-Confrontational

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Digital Transformation
He has a proven track record of leading major digital transformation projects at companies like Les Schwab and Pep Boys, focusing on modernizing company platforms.
ERP Implementation
His expertise includes successfully implementing multiple Enterprise Resource Planning (ERP) systems across the U. S. and Europe in the manufacturing and retail sectors.
Strategic Leadership
Colleagues praise his project management skills and effective communication, noting he excels at driving large-scale projects with aggressive schedules forward.

Media Appearances

Soubhik has no verified media appearances

Work History

1-2025
Chief Technology Officer at Pep Boys
12-2020 - 1-2025
Director ERP, Supply Chain and IT Operations at Les Schwab Tire Centers
7-2018 - 12-2020
Director, Oracle at PSAV
8-2016 - 6-2018
Sr, Manager, Application Management at HNI Corporation
4-2015 - 8-2016
Manager, Corporate Services Application at HNI Corporation

Education

2012 - 2015
Master of Business Administration (M.B.A.) from Colorado State University
1996 - 1999
Bachelor's Degree from Jadavpur University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Bala-Cynwyd, Pennsylvania, United States Job Level : Leadership Designation : Chief Technology Officer at Pep Boys
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Insights For Selling To Soubhik

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Soubhik is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Soubhik

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Soubhik move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Soubhik take some risk or not?

  • They can take some low-probability risks if needed.

You And Soubhik

Personality Compatibility


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