Soundar Natarajan,

Go-getter
DISC Type : d

Founder & CEO at PERMA TECHNOLOGIES

Atlanta Metropolitan Area, United States

Overview

As the founder of PERMA TECHNOLOGIES, Soundar leverages two decades of IT experience to deliver solutions in AI, Data Analytics, and web development. A graduate of Cornells MBA program, he is driven by a mission to create value through technology, partnering with clients for innovation and success.

Personally, Soundar is a reflective parent who draws lessons from books like "Let Them" to inform his philosophy. He believes in relinquishing control to foster freedom and responsibility, a principle he learned from observing his young daughters decision-making process.

He applies parenting lessons about empowerment and letting go of control to his broader life and leadership philosophy.

Personality Overview

Vision Oriented

Decisive

Self-Confident

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Impactful Leadership
Believes that a leader's true legacy is built on action and impact, not titles. He emphasizes active listening and empowering others to succeed.
Software Cost Reduction
Shares step-by-step guides on optimizing software maintenance spending, drawing from his experience helping numerous companies reduce technology costs.
System Resilience
Advocates for robust incident response plans, including clear runbooks and proactive communication, to manage unexpected system outages like the AWS downtime.

Media Appearances

Soundar has no verified media appearances

Work History

10-2020
Founder & CEO at PERMA TECHNOLOGIES
5-2021 - 5-2024
Technology Advisor at KeeperAI
Global head of Quality Engineering at Kurtosys Systems
Engineering & Quality Manager at Money Media - A Financial times company
QA Manager at Wipro Technologies

Education

Master of Business Administration (M.B.A.) from Cornell Johnson Graduate School of Management
Bachelor of Engineering (B.E.) from University of Madras

More Information

Social Presence :

Prographics :

Exp : 3 Location : Atlanta Metropolitan Area, United States Job Level : Leadership Designation : Founder & CEO at PERMA TECHNOLOGIES
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Insights For Selling To Soundar

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Soundar is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Soundar

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Soundar move?

  • Their decision making speed is somewhere in the middle.
  • Can Soundar take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Soundar

Personality Compatibility


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