Spencer Hazel

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DISC Type : cd

Director of Global - School of Education, Communication & Languages Sciences at Newcastle University

Newcastle Upon Tyne, England, United Kingdom

Overview

Spencer Hazel is the Reader in Applied Linguistics & Communication and Director of Global at Newcastle University. His research focuses on human interaction with technology, particularly conversational AI. He actively collaborates with HealthTech companies like Ufonia to apply conversation analysis to improve AI agents used in clinical settings.

Spencer has a diverse background, having spent 25 years living and working internationally before joining Newcastle in 2016. He had a previous career in theatre where he collaborated with and wrote for various international companies, an experience which continues to inform his academic work on social interaction and performance.

Unique fact: He was a British Science Association Media Fellow, spending a month working as a science writer for The Times newspaper in London.

Personality Overview

ROI Conscious

Hard To Convince

Judgemental

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Conversational AI
He collaborates with the HealthTech company Ufonia, applying conversation analysis to improve their AI clinical assistant, Dora, making interactions feel more natural for patients.
Theatre & Performance
Leveraging a prior career in theatre, he authored a book on social interaction in dramatic performance and explores the creative sector in his research.
Dementia Communication
His research investigates how to facilitate positive social interaction for people with dementia, particularly through engagement with visual and creative arts.

Media Appearances

Spencer has no verified media appearances

Work History

9-2024
Director of Global - School of Education, Communication & Languages Sciences at Newcastle University
8-2020
Reader in Applied Linguistics and Communication at Newcastle University
11-2016 - 8-2020
Senior Lecturer in Applied Linguistics at Newcastle University
4-2016 - 10-2016
BSA Media Fellow at British Science Association
1-2016 - 10-2016
Research Fellow at The University of Nottingham

Education

2009 - 2013
PhD from Roskilde University
2007 - 2008
M.A. from Newcastle University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Newcastle Upon Tyne, England, United Kingdom Job Level : Mid-senior Designation : Director of Global - School of Education, Communication & Languages Sciences at Newcastle University
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Insights For Selling To Spencer

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Spencer is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Spencer

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Spencer move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Spencer take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Spencer

Personality Compatibility


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