SQ (sidra qasim)

Critic
DISC Type : C

Co-Founder & CEO at Atoms

Brooklyn, New York, United States

Overview

Sidra Qasim is the Co-founder and CEO of Atoms, a direct-to-consumer footwear brand. She previously founded Markhor, the first Pakistani startup accepted into Y Combinator. An alumna of the University of the Punjab with an M. Sc. in Economics, she is a product-focused entrepreneur with deep experience in the shoe industry.

Originally from a small town in Pakistan, Sidra challenged cultural norms to pursue her entrepreneurial ambitions in the United States. She is passionate about leveraging technology to bring handcrafted products to a global audience and frequently shares her personal story of resilience to inspire other founders facing adversity.

Interesting fact: Sidra and her co-founder launched their first companys Kickstarter campaign and successfully raised over $107, 000.

Personality Overview

Precise

Critic

Information Seeker

They like to take decisions independently and do not seek others' support often.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Building Physical Products
Believes physical products are becoming more meaningful and focuses on creating well-designed items that add value to everyday life.
The Founder Journey
Frequently speaks about her journey from rural Pakistan to Y Combinator and New York, emphasizing resilience and overcoming cultural and language barriers.
Community Building
Considers community to be a consumer company's biggest asset and built a strong following for Atoms by listening to customers and sharing the brand's story.

Media Appearances

Sidra Qasim, co‑founder and COO of Atoms. Featured in Apple Podcasts

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Ep4: Conversation with Sidra Qasim, Founder of Atoms. Featured in YouTube

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Atoms: A Pakistani couple creates all American shoes. Featured in Apple Podcasts

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Work History

9-2022
Co-Founder & CEO at Atoms
1-2018 - 9-2022
Co-Founder & COO at Atoms
4-2019
Startup Advisor & Investor at Angel Investor
5-2014
Founder at Markhor
1-2010 - 5-2011
Co-founder at Social Media Art

Education

2015 - 2015
Startup from Y Combinator
2008 - 2010
M.Sc. from University of the Punjab

More Information

Social Presence :

Prographics :

Exp : 12 Location : Brooklyn, New York, United States Job Level : Leadership Designation : Co-Founder & CEO at Atoms
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Insights For Selling To SQ

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with SQ is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from SQ

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will SQ move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can SQ take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And SQ

Personality Compatibility


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