SQ (sidra qasim) in

SQ (sidra qasim)

Login to view DISC.
Co-Founder & CEO at Atoms
📍 Brooklyn, New York, United States

Sidra Qasim is the Co-founder and CEO of Atoms, a direct-to-consumer footwear brand. She previously founded Markhor, the first Pakistani startup accepted into Y Combinator. An alumna of the University of the Punjab with an M. Sc. in Economics, she is a product-focused entrepreneur with deep experience in the shoe industry.

Originally from a small town in Pakistan, Sidra challenged cultural norms to pursue her entrepreneurial ambitions in the United States. She is passionate about leveraging technology to bring handcrafted products to a global audience and frequently shares her personal story of resilience to inspire other founders facing adversity.

Interesting fact: Sidra and her co-founder launched their first companys Kickstarter campaign and successfully raised over $107, 000.

Read the full overview →
Experience
12 Years
Current Role
Co-Founder & CEO
Job Level
Leadership
Location
Brooklyn, New York, United States
Personality Overview

How SQ shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics SQ cares about

Building Physical Products
Believes physical products are becoming more meaningful and focuses on creating well-designed items that add value to everyday life.
The Founder Journey
Frequently speaks about her journey from rural Pakistan to Y Combinator and New York, emphasizing resilience and overcoming cultural and language barriers.
+6 more topics Login to view topics
Career

Work history

9-2022
Co-Founder & CEO
Atoms
1-2018 - 9-2022
Co-Founder & COO
Atoms
4-2019
Startup Advisor & Investor
Angel Investor
5-2014
Founder
Markhor
1-2010 - 5-2011
Co-founder
Social Media Art
In the press

Media appearances

Sidra Qasim, co‑founder and COO of Atoms. Featured in Apple Podcasts
See now
Ep4: Conversation with Sidra Qasim, Founder of Atoms. Featured in YouTube
+11 more appearances Login to view media
Education
2015 - 2015
Startup
Y Combinator
2008 - 2010
M.Sc.
University of the Punjab
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Atoms Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to SQ. Free, 10 seconds.