Sri Kannan Iyer

Go-getter
DISC Type : d

VP & GM, Direct-to-Consumer Products at Scopely

Los Angeles, California, United States

Overview

Sri Kannan Iyer is a product management leader with over 15 years of experience, currently serving as VP & GM of Direct-to-Consumer Products at Scopely. An MBA from the University of Oxford, he has a track record of making products commercially successful across gaming, networking, and financial services. Colleagues describe him as a sharp, strategic, and technically competent leader.

Beyond his core roles, Sri is passionate about mentoring the next generation of product managers. He serves as an industry advisor at his alma mater, Saïd Business School, where he coaches MBA students, helping them land jobs at top tech companies like Google and Amazon.

Unique fact: Sri is the founder of GameBench, the market-leading mobile benchmarking tool, and holds a patent for benchmarking mobile devices.

Personality Overview

Fast-Paced

Direct & Candid

Vision Oriented

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

D2C Product Strategy
His current role at Scopely and previous director role at Niantic are both focused on leading Direct-to-Consumer product strategy, monetization, and operations for major gaming titles.
Mobile Gaming Performance
He founded GameBench to solve mobile benchmarking problems and holds a patent in this area, showing a deep interest in device performance for gaming.
Augmented Reality
He has spoken at Mobile World Congress on the "Future of Augmented Reality" and his work at Niantic involved revolutionary AR and mapping technology.

Media Appearances

Sri has no verified media appearances

Work History

6-2025
VP & GM, Direct-to-Consumer Products at Scopely
6-2016
Industry advisor - Product Management at Saïd Business School, University of Oxford
7-2023 - 8-2025
Director of Product Management - D2C & Game Platform at Niantic, Inc.
9-2022 - 7-2023
Director of Product Management at Niantic, Inc.
4-2022 - 8-2022
Director of Growth - RPG at Scopely

Education

MBA from Saïd Business School, University of Oxford
MSEE from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 12 Location : Los Angeles, California, United States Job Level : Senior Designation : VP & GM, Direct-to-Consumer Products at Scopely
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Insights For Selling To Sri Kannan

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sri Kannan is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Sri Kannan

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Sri Kannan move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Sri Kannan take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Sri Kannan

Personality Compatibility


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