Srikanth Ch

Critic
DISC Type : C

Co-Founder & CEO at BBETTER

Hyderabad, Telangana, India

Overview

Srikanth is a serial entrepreneur who has built and sold multiple companies. As Co-founder & CEO of BBETTER, he is focused on building Indias premier healthcare brand. He previously scaled mobile products to over 25 million users at Voonik after they acquired his startup, Styl. Colleagues describe him as intelligent, innovative, and passionate.

His personal health challenges, including a disc bulge that left him on bed rest, inspired his current focus on health and wellness. This experience drives his mission to create trustworthy supplements. He follows developments in sports medicine, showing an interest in the intersection of fitness and health.

Srikanth built one of the first re-commerce platforms in India and successfully sold his salon booking app startup, Styl, to Voonik in a deal that was finalized in just eight hours.

Personality Overview

ROI Driven

Precise

Critic

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Healthcare & Supplements
Founded BBETTER after a personal health issue, aiming to build a trustworthy healthcare and supplements brand for the Indian market.
Bootstrapping Startups
He has founded multiple companies, both bootstrapped and venture-backed, and has written about the experience of building a startup with limited capital.
Mobile Product Scaling
As Head of Product at Voonik, he managed mobile platforms that scaled to impact over 25 million users, demonstrating expertise in user growth.

Media Appearances

Srikanth has no verified media appearances

Work History

10-2018
Co-Founder & CEO at BBETTER
2-2016 - 12-2017
Head of Product - Mobile Apps at VOONIK
9-2015 - 2-2016
Co-Founder at Styl (Acquired by Voonik)
8-2014 - 8-2015
Founding Member & Head of Products at Lookup.to
7-2012 - 7-2014
Co-Founder (Product Management & Digital Marketing) at RecommerceHub

Education

2010 - 2011
MBA from University of Aberdeen
2003 - 2007
B.Tech from Shanmugha Arts, Science, Technology and Research Academy

More Information

Social Presence :

Prographics :

Exp : 12 Location : Hyderabad, Telangana, India Job Level : Leadership Designation : Co-Founder & CEO at BBETTER
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Insights For Selling To Srikanth

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Srikanth is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Srikanth

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Srikanth move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Srikanth take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Srikanth

Personality Compatibility


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