Srini Rajam

Questioner
DISC Type : c

Chairman and CEO at Ittiam Systems

Bengaluru, Karnataka, India

Overview

Srini Rajam is the Chairman and CEO of Ittiam Systems, a company he co-founded. An alumnus of the Indian Institute of Science, he previously had a distinguished career at Texas Instruments, where he was the Managing Director for India, establishing it as a leading R&D center.

He is deeply passionate about fostering a culture of innovation and leadership. Srini actively celebrates employee excellence through internal company awards and is focused on mentoring the next generation of engineers, emphasizing speed, ownership, collaboration, and credibility to achieve outstanding results.

In 2013, Srini received the prestigious Distinguished Alumnus Award from the Indian Institute of Science for his entrepreneurial contributions.

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Technology Entrepreneurship
Co-founded Ittiam with the vision of creating a world-class, product-driven technology company in India, a mission he has pursued for over two decades.
Leadership Development
Instituted the "Ittiam NOVA" award to personally recognize and encourage excellence in leadership, empowering employees to drive the company's success.
Digital Media Innovation
Leads a company focused on creating cutting-edge audio, image, and video technologies that have a lasting impact on the global market.

Media Appearances

Srini Rajam Chairman CEO Ittiam Systems. Featured in YouTube

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Ittiam Systems: A Global Technology Company Meeting the Demands of Online Video Segment. Featured in The Silicon Review

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Work History

1-2001
Chairman and CEO at Ittiam Systems
1-1995 - 12-2000
Managing Director at Texas Instruments India
1-1993 - 12-1994
Technical Marketing Director, Asia at Texas Instruments Singapore
1989 - 1992
Manager, Application Specific Products at Texas Instruments India

Education

1982 - 1984
M.E from Indian Institute of Science (IISc)
1977 - 1982
B.E from Thiagarajar College of Engineering

More Information

Social Presence :

Prographics :

Exp : 36 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Chairman and CEO at Ittiam Systems
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Insights For Selling To Srini

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Srini is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Srini

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Srini move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Srini take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Srini

Personality Compatibility


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