Srividhya Srinivasan

Questioner
DISC Type : c

Co founder at Amagi Technologies

Bengaluru, Karnataka, India

Overview

Srividhya Srinivasan is a co-founder of Amagi, a media tech unicorn. A serial entrepreneur, she previously co-founded Impulsesoft, which was acquired by SiRF. With a foundation in software engineering from Texas Instruments and recent certifications in AI, she leads innovation in cloud-based broadcast and streaming technology.

Describing herself as a “doer” with a lifelong fascination for creating new things, Srividhya values the support of her family as a pillar of her success. She is passionate about solving complex problems and believes in learning through practical application rather than just theory.

Unique fact: Srividhya co-founded her first technology company, Impulsesoft, at the age of 24 and is one of the few women co-founders of a tech unicorn in India.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

AI in Broadcasting
Actively promotes Amagi's AI products and holds recent certifications in Advanced Learning Algorithms and Machine Learning, viewing AI as shaping the future of media.
Cloud Media Transformation
Pioneered Amagi's pivot to a cloud-based SaaS model for global broadcast and streaming, replacing traditional hardware-heavy infrastructure.
Tech Entrepreneurship
Successfully co-founded two tech ventures, Impulsesoft (acquired by SiRF) and Amagi (a unicorn), with a specialty in bootstrapping engineering teams.

Media Appearances

Srividhya has no verified media appearances

Work History

2-2008
Co founder at Amagi Technologies
1-2006 - 1-2008
Program Manager at SIRF Technologies
Co-founder at Impulsesoft Pvt. Ltd. (Now SiRF)
8-1999 - 12-2005
Director R&D at Impulsesoft Pvt Ltd
6-1995 - 6-1999
Software Engineer at Texas Instruments

Education

1991 - 1995
B.E from Bharathiar University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Co founder at Amagi Technologies
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Insights For Selling To Srividhya

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Srividhya is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Srividhya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Srividhya move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Srividhya take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Srividhya

Personality Compatibility


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