Stan Richter

Questioner
DISC Type : c

Co-founder | CEO at signageOS

San Francisco, California, United States

Overview

Stan Richter is the Co-founder and CEO of signageOS, an infrastructure-as-a-service company for the digital signage industry. With a Ph. D. from Prague University of Economics and Business, he leads his team in unifying fragmented hardware ecosystems through a cloud-based device management platform, driving significant international growth, particularly in North America.

His professional passion extends to fostering innovation beyond his own company. He previously served as the Managing Director for the xPORT VŠE Business Accelerator, where he was responsible for developing the entrepreneurship ecosystem at the University of Economics, Prague. He was also a Visiting Scholar at the University of California, Berkeley.

Unique fact: Stan is leading the launch of a patent-pending technology called Supra, designed to simplify the management of complex, mixed-hardware digital signage networks.

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Cloud Infrastructure
He has explicitly defined his company's evolution from middleware to an "infrastructure as a service" platform for the digital signage industry in recent interviews.
Managed Signage Services
He is a featured speaker on the future of managed services, lifecycle management, and sustainability at the upcoming Digital Signage Summit at ISE 2026.
Hardware Agnosticism
His company's core mission since its founding has been to create a single API to unify the highly fragmented digital signage hardware and software ecosystem.

Media Appearances

Interview with Stan Richter, CEO, signageOS. Featured in signageOS

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SignageOS CEO Stan Richter: From Middleware to Cloud‑Based …. Featured in YouTube

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#DSE2022 Silver Sponsor signageOS CEO Stan Richter.. Featured in YouTube

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Work History

12-2017
Co-founder | CEO at signageOS
6-2015 - 12-2017
Co-founder | CEO at HUGPORT
4-2014 - 10-2018
Managing Director at xPORT VŠE Business Accelerator
2-2013 - 4-2014
Advisory - Business Recovery Services at PwC
10-2012 - 2-2013
Business Analyst at 3M Česko

Education

2012 - 2018
Ph.D. from Prague University of Economics and Business
2015 - 2015
Visiting Scholar from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco, California, United States Job Level : Leadership Designation : Co-founder | CEO at signageOS
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Insights For Selling To Stan

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Stan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Stan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Stan take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Stan

Personality Compatibility


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