Stan Woods

Inspirer
DISC Type : di

CEO & Co-founder at Velocity Partners

London, England, United Kingdom

Overview

Stan Woods is an expert freelance marketing consultant and the co-founder of Velocity Partners, a B2B technology marketing agency he led for 25 years. He specializes in brand positioning, content marketing, and messaging. Colleagues describe him as having a strategic brain and a wealth of industry knowledge.

His career path has been unconventional, beginning with university teaching and a stint in military intelligence before he transitioned into the world of tech PR and marketing. This diverse background informs his unique approach to building compelling brand stories for his clients.

Unique fact: Before becoming a leading figure in B2B marketing, Stan worked in military intelligence.

Personality Overview

Generous

Decisive

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Brand Positioning
Believes great companies must have a distinct point of view and helps clients overcome their reluctance to stand out in the market.
B2B Storytelling
A long-held passion, he advocates for simplifying complex tech stories and using pattern recognition to develop a compelling narrative.
Marketing Evolution
Frequently discusses the shift from traditional PR to data-driven, accountable marketing, reflecting on decades of industry change.

Media Appearances

Stan has no verified media appearances

Work History

1-2001
CEO & Co-founder at Velocity Partners
1996 - 2000
Managing Director at Brodeur
1-1989 - 4-1996
Account Director at Brodeur

Education

1976 - 1980
MA from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 37 Location : London, England, United Kingdom Job Level : Leadership Designation : CEO & Co-founder at Velocity Partners
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Insights For Selling To Stan

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stan is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Stan

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Stan move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Stan take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Stan

Personality Compatibility


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