Stefania Del Zotto

Enthusiast
DISC Type : i

Digital Director at Bradshaw Taylor Ltd.

Lincolnshire, England, United Kingdom

Overview

Stefania is a commercially driven Digital Director at Bradshaw Taylor Ltd. , specializing in eCommerce and performance marketing for fashion and outdoor brands. A graduate of Università degli Studi di Padova with a Mini MBA in Marketing, she has a proven ability to lead teams and deliver growth for global companies like Helly Hansen.

Colleagues describe her as ambitious and determined, with one former manager noting she is "relentless when it comes to looking at the numbers. "

Personality Overview

Non-Confrontational

Optimistic

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

DTC Strategy
Currently leads the Direct-to-Consumer strategy and execution for several major outdoor and country lifestyle brands, managing a sizable team and budget.
Performance Marketing
Possesses deep global expertise in full-funnel performance marketing, including Paid Search, SEO, Paid Social, and Affiliates for brands like Helly Hansen.
E-commerce Growth
Passionate about driving the future of e-commerce, she recently attended the Pulse Ecommerce Summit to gather visionary thinking and actionable insights.

Media Appearances

Stefania has no verified media appearances

Work History

11-2024
Digital Director at Bradshaw Taylor Ltd.
1-2024 - 11-2024
Head of Digital at Bradshaw Taylor Ltd.
7-2021 - 1-2024
Global Head of Performance Marketing at Helly Hansen
2-2020 - 8-2021
Global Digital Search Marketing Manager at Helly Hansen
1-2020 - 1-2022
Performance Marketing Manager at MUSTO

Education

2022 - 2022
Marketing from MiniMBA
1999 - 2003
Communication and Marketing from Università degli Studi di Padova

More Information

Social Presence :

Prographics :

Exp : 17 Location : Lincolnshire, England, United Kingdom Job Level : Mid-senior Designation : Digital Director at Bradshaw Taylor Ltd.
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Insights For Selling To Stefania

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stefania is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Stefania

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Stefania move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Stefania take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Stefania

Personality Compatibility


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