Stela Rafailova

Questioner
DISC Type : c

European Growth & Field Development Manager at AquaSource Algae Group Ltd

Torquay, England, United Kingdom

Overview

Stela Rafailova is an award-winning European Growth & Field Development Manager at AquaSource Algae Group Ltd, specializing in community building and vision-driven leadership. She holds both Masters and Bachelors degrees from the International Business School (IBS) and is certified in data-driven prospecting and setting OKRs.

Outside of her professional role, Stela is focused on personal development and mindfulness. She often reflects on the importance of work-life balance, choosing personal moments over pressure, and understanding the deeper emotional drivers behind setting and achieving goals.

In 2025, she was recognized with the prestigious "DSA Diamonds of Direct Selling" award for her outstanding work in field sales development.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Field Sales Development
An award-winning expert in this area, she has been recognized for her success in developing and growing field sales networks in the direct selling industry.
Holistic Goal Setting
She frequently writes about focusing on the feeling behind a goal, rather than just the achievement, emphasizing personal fulfillment and well-being.
Community Building
Her role and content focus on developing and supporting brand ambassador networks, fostering a sense of community and personal growth among members.

Media Appearances

Stela has no verified media appearances

Work History

6-2025
European Growth & Field Development Manager at AquaSource Algae Group Ltd
6-2021 - 6-2025
Network Relationship Manager at AquaSource Algae Group Ltd
6-2020 - 6-2022
Owner and Founder at StellaR Travel ITA
7-2013 - 6-2018
Head of Dept "Technical and Quality Control"​ at TARKTUR Ltd
1-2012 - 1-2013
Office Manager at Elta Consult

Education

2014 - 2017
Master's degree from International Business School (IBS) - Bulgaria
Bachelor's degree from International Business School (IBS) - Bulgaria

More Information

Social Presence :

Prographics :

Exp : 11 Location : Torquay, England, United Kingdom Job Level : Middle Designation : European Growth & Field Development Manager at AquaSource Algae Group Ltd
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Insights For Selling To Stela

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stela is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Stela

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Stela move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Stela take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Stela

Personality Compatibility


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