Steph Laures

Observer
DISC Type : ci

Chief Digital Officer at Todd Snyder

New York, New York, United States

Overview

Steph Laures is the Chief Digital Officer at Todd Snyder, bringing extensive experience in leading marketing for D2C brands like Boll & Branch and Parsley Health. An alumna of the Wisconsin School of Business, she specializes in omni-channel marketing and budget management. Colleagues describe her as analytical, solution-oriented, and hardworking.

Outside of her executive role, Steph is a proud wife and mother to three children. She has shared her passion for her family and finds joy in personal activities, including nurturing plants in her yard. Her posts reflect a strong appreciation for her partners accomplishments and their shared life.

She is deeply passionate about improving pediatric behavioral healthcare, a mission that inspired her work as VP of Marketing at Elemy.

Personality Overview

Assertive

Example Seeker

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Omni-Channel Marketing
This is a core skill listed across her senior marketing roles at multiple D2C and health-tech companies, demonstrating deep expertise.
D2C Brand Growth
Her career includes leadership positions at direct-to-consumer companies like Boll & Branch and Todd Snyder, focusing on driving profitability.
Pediatric Healthcare
Expressed immense passion for Elemy's mission to reimagine and improve behavioral care for children, highlighting it as a key motivator for joining the company.

Media Appearances

Steph has no verified media appearances

Work History

3-2024
Chief Digital Officer at Todd Snyder
8-2023 - 9-2024
Fractional Marketing Leader at Lantern
8-2022 - 8-2023
SVP of Marketing at Boll & Branch
2-2021 - 8-2022
VP of Marketing at Elemy
10-2018 - 2-2021
VP of Growth Marketing at Parsley Health

Education

Bachelor of Arts (BA) from Wisconsin School of Business
Education details unavailable from City St George’s, University of London

More Information

Social Presence :

Prographics :

Exp : 18 Location : New York, New York, United States Job Level : Leadership Designation : Chief Digital Officer at Todd Snyder
URL has been copied!

Insights For Selling To Steph

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steph is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Steph

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Steph move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Steph take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Steph

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.