Stephanie Chan

Observer
DISC Type : ci

Brand Manager at CPA Ontario

Canada

Overview

Stephanie is a senior marketing and brand manager specializing in brand partnerships, sponsorships, and fully integrated campaigns. With a background managing brands like CPA Ontario, Hudsons Bay, and Corus Entertainment, she holds a CAAP certification. People who have worked with her describe her as organized, innovative, and dedicated.

Based on her professional focus, she likely has a keen interest in consumer trends, sports marketing, and creating memorable brand experiences that connect with the community. Her work often involves high-profile Canadian entertainment and sports entities, suggesting a passion for local culture.

Unique fact: She led a partnership with the Toronto Raptors that resulted in a 12% lift in brand awareness for Hudsons Bay.

Personality Overview

Value Driven

Curious

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Brand Partnerships
Her entire career, particularly her roles at Hudson's Bay and Corus Entertainment, is centered on creating and managing high-impact brand partnerships and sponsorship activations.
Sports Marketing
She managed the successful partnership between Hudson's Bay and the Toronto Raptors, leading multiple campaigns and events to drive engagement and brand awareness.
Experiential Events
She has a history of executing unique brand activations, such as a full GO Train takeover to celebrate a collection drop, connecting brands with consumers in memorable ways.

Media Appearances

Stephanie has no verified media appearances

Work History

1-2024
Brand Manager at CPA Ontario
11-2021 - 12-2023
Brand Manager, Partnerships & In Store Events at Hudson's Bay
1-2021 - 10-2021
Brand Manager - Lifestyle Marketing at Corus Entertainment
1-2019 - 7-2020
Social Media and Local Marketing Manager - The Rec Room Toronto Roundhouse & Mississauga Square One at Cineplex
5-2018 - 1-2019
Social Media and Local Marketing Manager - The Rec Room Toronto Roundhouse at Cineplex

Education

HBA from University of Toronto
Certificate from Sheridan College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Canada Job Level : Middle Designation : Brand Manager at CPA Ontario
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Insights For Selling To Stephanie

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephanie is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Stephanie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Stephanie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Stephanie take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Stephanie

Personality Compatibility


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