Stephen Cassell

Sharpshooter
DISC Type : DC

Founder & CEO | Advisor to CMOs and Growth Leaders at Forward Horizons LLC

United States

Overview

Stephen has no verified overview

Personality Overview

Rigorous & Demanding

ROI Driven

Thorough Evaluator

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Stephen has no verified topics they care about

Media Appearances

Stephen has no verified media appearances

Work History

11-2024
Founder & CEO | Advisor to CMOs and Growth Leaders at Forward Horizons LLC
8-2023 - 11-2024
Chief Marketing, Brand and Communications Officer at Point32Health
5-2022 - 8-2023
Chief Marketing Officer at Point32Health
1-2022 - 5-2022
Chief Marketing Officer at Blackstone
12-2018 - 1-2021
Chief Brand Officer | SVP Marketing | Strategy | Digital Growth | Performance Marketing |Integration at Cigna

Education

MBA from Wake Forest University School of Business
Bachelor’s Degree from Bates College

More Information

Social Presence :

Prographics :

Exp : 12 Location : United States Job Level : Leadership Designation : Founder & CEO | Advisor to CMOs and Growth Leaders at Forward Horizons LLC
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Insights For Selling To Stephen

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephen is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Stephen

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Stephen move?

  • If convinced, they can reach decisions quite fast.
  • Can Stephen take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Stephen

Personality Compatibility


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