Stephen Cassidy

Wildcard
DISC Type : csi

Senior Vice President and Managing Director, UK & Ireland at Hilton

United Kingdom

Overview

Stephen Cassidy leads Hiltons UK & Ireland operations as SVP & Managing Director, overseeing a multi-brand portfolio. With a background in commercial roles at British Airways and an accountancy degree from Edinburgh Napier University, he brings extensive experience in the travel and hospitality sector to his role.

A family man with a wife and two sons, Stephen strongly identifies with his Scottish roots in Wishaw, where he frequently visits with his children. He grew up playing football and maintains a strong connection to his community and family.

He is the current Chair of UKHospitality, the leading trade body for the UKs hospitality sector.

Personality Overview

Curious But Skeptical

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Inclusive Employment
Actively champions hiring individuals with learning disabilities, highlighting the positive impact on business performance and employee engagement through partnerships with key charities.
Team Member Culture
Frequently celebrates Hilton's 'Best Workplace' awards, believing that motivated and happy employees are essential for delivering the best guest experiences and driving business success.
UK Portfolio Expansion
His public commentary shows a strong focus on strategic growth, investment, and the signing and opening of new hotel properties across the UK and Ireland.

Media Appearances

Steve Cassidy, senior vice-president and managing director of Hilton. Featured in The Caterer

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Secrets of my success: Steve Cassidy, Hilton's managing director for UK and Ireland. Featured in Evening Standard

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Hilton boss Steve Cassidy to become Chair of UKHospitality. Featured in UKHospitality

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Work History

7-2015
Senior Vice President and Managing Director, UK & Ireland at Hilton
7-2011 - 6-2015
Area Vice President, Operations, UK & Ireland at Hilton
3-2009 - 11-2011
Vice President, Revenue Management, Europe, Middle East & Africa at Hilton
5-2006 - 12-2008
General Manager Longhaul Revenue Management at British Airways
1-2006 - 5-2006
Commercial Director at British Airways

Education

1986 - 1989
Bachelor’s Degree from Edinburgh Napier University

More Information

Social Presence :

Prographics :

Exp : 26 Location : United Kingdom Job Level : Leadership Designation : Senior Vice President and Managing Director, UK & Ireland at Hilton
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Insights For Selling To Stephen

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephen is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Stephen

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Stephen move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Stephen take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Stephen

Personality Compatibility


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