Stephen Ewer

Enthusiast
DISC Type : i

Chief Executive Officer at Bathroom Brands Group

United Kingdom

Overview

Stephen Ewer is the CEO of Bathroom Brands Group, an accomplished leader with a track record of transforming industrial businesses and growing international market share. He has an MBA from the University of Brighton and previously held senior roles at Ideal Standard and Tensar International. Colleagues describe him as having strong management capabilities and commercial experience.

Outside of his executive role, Stephen demonstrates a strong interest in high-level business strategy and organizational development. This is reflected in his professional focus on brand architecture, market stimulation, and staying ahead of consumer trends. He is committed to supporting independent retailers and values proactive communication and partnership.

He is leading the charge on sustainability in his sector, launching the UKs first fully accredited carbon-neutral luxury bathroom collection.

Personality Overview

Amiable & Agreeable

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Business Transformation
He has a significant track record of developing and growing businesses at Ideal Standard, Tensar International, and now Bathroom Brands Group.
Strategic Acquisitions
Recently led the acquisition of Showerwall to expand the Group's product portfolio and add a new dimension to their market offerings.
Brand Development
Focuses on creating distinct identities for each brand in the portfolio, such as Crosswater and Burlington, to target specific consumer profiles.

Media Appearances

Stephen has no verified media appearances

Work History

4-2020
Chief Executive Officer at Bathroom Brands Group
12-2018 - 4-2020
Managing Director, UK & Western Europe at Ideal Standard International NV
9-2017 - 11-2018
UK Managing Director at Ideal Standard International NV
1-2016 - 1-2017
Executive Vice President and General Manager EMEA at Tensar International Corporation
8-2014 - 12-2015
Vice President and General Manager EMEA at Tensar International Corporation

Education

1995 - 1997
MBA from University of Brighton

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Bathroom Brands Group
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Insights For Selling To Stephen

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephen is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Stephen

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Stephen move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Stephen take some risk or not?

  • They can take some low-probability risks if needed.

You And Stephen

Personality Compatibility


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