Stephen Laidlaw

Examiner
DISC Type : cs

Director at CBRE

Greater Edinburgh Area, United Kingdom

Overview

Stephen Laidlaw is a Director at CBRE, where he serves as the Transaction Management Lead for a prominent UK financial institution. He oversees all non-retail property acquisitions, disposals, and provides strategic portfolio advice, drawing on his previous experience as an Asset Manager at GVA.

Outside of his professional life, Stephen is committed to philanthropy and is an avid golfer. He actively participates in significant fundraising challenges, such as completing a 72-hole golf marathon to raise money and awareness for cancer support charities.

He once participated in the Longest Golf Day challenge, playing four full rounds of golf from 4: 30 am until 9: 00 pm.

Personality Overview

Late Adopter

Tough To Convince

Unexpressive

They do not like taking risks at all and go for proven options in the end.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Corporate Real Estate
He leads transaction management and provides strategic advice across the portfolio for one of the UK's top financial institutions.
Transaction Management
His primary role involves overseeing all non-retail property acquisitions, disposals, and landlord and tenant activity for a key client.
Charity Fundraising
He participates in demanding endurance events, like playing 72 holes of golf in a single day, to raise funds for MacMillan Cancer Support.

Media Appearances

Stephen has no verified media appearances

Work History

1-2014
Director at CBRE
2-2008 - 1-2014
Asset Manager at GVA UK
12-2001 - 2-2008
Estate Surveyor at Boots UK
9-1996 - 12-2001
Real Estate Agent at Speirs Gumley
6-1995 - 9-1995
Summer Intern at Speirs Gumley

Education

Stephen has no verified education history

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Edinburgh Area, United Kingdom Job Level : Mid-senior Designation : Director at CBRE
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Insights For Selling To Stephen

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephen is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Stephen

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Stephen move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Stephen take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Stephen

Personality Compatibility


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