Sterling A Curran

Enthusiast
DISC Type : i

Founder at AI Indy

Indianapolis, Indiana, United States

Overview

Sterling Curran is the Chief Operating Officer at SalesAi, where he leads the integration of AI and human capabilities in the workplace. He is a graduate of Ave Maria University and has progressed through several sales and operations leadership roles within the company, demonstrating a clear growth trajectory.

Outside of his executive role, Sterling is a highly competitive athlete, channeling the discipline from his collegiate football career into endurance sports. He is an active Ironman triathlete and HYROX competitor, driven by a philosophy of continuous self-improvement through challenging pursuits.

He is a co-founder of AI Indy, an organization dedicated to cultivating Indianas artificial intelligence ecosystem and establishing it as a competitive hub.

Personality Overview

Non-Confrontational

Optimistic

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

AI & Human Integration
His core professional mission at SalesAi is to make AI simple and effective by leading the integration of AI and humans in the workplace.
Indiana's AI Ecosystem
Co-founded AI Indy to build a community of innovators and leaders to advance Indiana's standing in the field of artificial intelligence.
Endurance Athletics
A former collegiate football player, he now competes in Ironman triathlons and HYROX events, viewing tough physical challenges as a way to become the best version of himself.

Media Appearances

Sterling has no verified media appearances

Work History

9-2025
Founder at AI Indy
9-2025
Member at The Post
1-2025
Chief Operating Officer at SalesAi
12-2024
Executive Member at Pavilion
6-2023 - 1-2025
Vice President Operations at SalesAi

Education

2017 - 2020
Bachelor of Science from Ave Maria University
2016 - 2017
Education details unavailable from DePauw University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Indianapolis, Indiana, United States Job Level : Leadership Designation : Founder at AI Indy
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Insights For Selling To Sterling A

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sterling A is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sterling A

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Sterling A move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Sterling A take some risk or not?

  • They can take some low-probability risks if needed.

You And Sterling A

Personality Compatibility


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